Improving Page Rank and Searching Google like Pro is what you like love: Writing Cool SEO content⇒ may not lead to that very Search engine page like Google⇒ or Bing or Yahoo or Yandex or ask me. Better for you, on this page is what you need to be right there when ever you put up any content on The web either by direct URL Submitting to search engines ⇔ or normal Fetch as Google or Bing or Yandex etc.
Meanwhile, to Improve your Page Rank, you need an active Account of the different Search egines you wish to Submit your URL in like the below list explains.
- Google Console: you need a Google Account ⇔
- Bing Webmaster Tools: you need to setup a bing Account ⇔
- Yandex web console: you need a yandex Account ⇔
Improving Page Rank and Searching Google like Pro
On this page, we will be talking about two major things which are ;
- Quick tips to improve your Page Rank
- How to search Google like Professional
Your search engine⇔ page rank is generally determined by the optimization of the web page and the amount of inbound links with the appropriate keywords. The page optimization counts towards 25% of the page rank, with inbound link and other sources counting as the remaining 75%.
Quick tips to improve your Page Rank
Behind the scenes of every page on every website is html. Google and the other search engines read this information and use it to work out what information is actually on the page, you can help the search engines by changing the html to something the search engines better understand.
Here are the 5 Quick tip to improve your page rank, using page optimization.
1. Page Title –
This is one of the most important parts of your page but it is often over looked. You page title should be relevant to the product of service, it should be phrased in the same way people search your product or service. For example “Essex Business & Trade Directory” Keep it short and to the point.
You can edit your page title using your favorite html editor, the title can normally be edited in the top of the page view otherwise edit this Tag within the HTML itself.
<TITLE>Your page title goes in here</TITLE>
2. Page Description –
This is the short piece of text directly under the page title that people see when using search engines. This text needs to be to the point & attention grabbing, people will see this only for a second before looking at the next one in the search list. Google and the others use this information to understand the content of the page.
Here is a good example of a page description, html has also been included
<meta name=”description” content=”The Essex Business Directory, find any trade or company in Essex”>
3. Keywords –
Are the words that people most often use to find or describe your site, they are found within the HTML head of the page and also withing the page content or text. Edit the Keyword Tag to include common words and phrases, a phrase is better than lots of single keywords. For example
<meta name=”keywords” content=”Essex Business Directory, Essex Search, Essex Tradesmen”> rather than
<meta name=”keywords” content=”Essex, business, directory, search, tradesmen, trade”>
Also include variations of these keywords directly in the text (content) or your website.
4. Heading Tag –
The Heading html tag is used to define a Title for your page content, so where some websites have welcome to blahblah.com it could be better used to say what the page is about and once again helps the search engines.
Example with html <h1>Essex Business Directory</h1> The the text content would continue from here. You can also use sub headings H2, H3, H4 but normally not more than 3 are used depending on the page content.
5. Alt Tags
Many websites have lots of pretty images, these are good for people but are bad for search engines. Search engines cannot see what the picture contains, is it a car, teapot, house ? The search engine has no idea and this can effect your page rank. By using the Alt tag for each image on your website you can tell the seach engine what the image is. As before describe the image in a manner that will also tap into keywords or phrases.
How To Search Google like a Pro
Everybody has visited www.google.com ⇔ and searched for something, but did you know there are a few simple things you can do that will improve your results.
These tips help sort the Treasure from the Trash in your search results.
Tip 1 – If your looking for a picture use the images button from the search box or type your search directly in to this site images.google.com ⇔
Tip 2 – If your searching for a product try using the shopping button or use this link www.google.com/products ⇔ it will provide search results that include a picture, price, availablity and lots of other quick information.
Tip 3 – If you want to find information within a single site use a search like this from the main google search box [whatyourlookingfor site:www.siteyouwanttosearch.com] Don’t include the brackets though.
Tip 4 – By default all searches that are type into google a considered broad searches, you can often achieve better results by using a Phrase search like this “essex local postoffice” use the quotation marks before and after your text.
Tip 5 – Using Negative keyword search, you can exclude words from your search result by using the minus sign directly before the keyword you don’t want. example [motor show -glasgow – birmingham -nec] don’t include the brackets. This will produce motor show results that exclude glasgow, birmingham, etc.
Refine web searches
You can use symbols or words in your search to make your search results more precise.
- Google Search usually ignores punctuation that isn’t part of a search operator.
- Don’t put spaces between the symbol or word and your search term. A search for
site:nytimes.comwill work, but
Common search techniques
Here are the Common tricks on searching Google as a professional than a learner;
Search social media
@ in front of a word to search social media. For example:
Search for a price
$ in front of a number. For example:
# in front of a word. For example:
Exclude words from your search
- in front of a word you want to leave out. For example,
jaguar speed -car
Search for an exact match
Put a word or phrase inside quotes. For example,
Search for wildcards or unknown words
* in your word or phrase where you want to leave a placeholder. For example,
"largest * in the world".
Search within a range of numbers
.. between two numbers. For example,
OR” between each search query. For example,
marathon OR race.
Search for a specific site
site:” in front of a site or domain. For example,
Search for related sites
related:” in front of a web address you already know. For example,
Get details about a site
info:” in front of the site address.
See Google’s cached version of a site
cache:” in front of the site address.
Before you leave, feel free to leave comments or questions and I’ll respond.